Monday, November 19, 2007

New Cars in India

General Motors has been a forerunner in bringing world class cars to the Indian consumer. GM started off with the launch of Chevrolet U-VA in January 2007, followed by ‘Chevrolet Optra Platinum’ limited edition. In April, GM India came up with the much awaited Chevrolet Spark' –a refurbished version of Daewoo's 'Matiz.' Chevrolet Spark’s best in the class fuel efficiency and enhanced safety features are certain to lure the car lovers. The saga continued with the introduction of Optra Magnum and New Chevrolet Aveo Anniversary Edition in the subsequent months. It is worth mentioning here that GM India has registered its highest ever sales in August since its inception in India.

Among other prominent players, there were Mahindra Renault Logan' that hit the road in the mid 2007. BMW also began its journey in India with the 3 series, assembled at its factory in Chennai. Old war horse DaimlerChrysler also brought in its M class. Amongst other worth-mentioning here are Maurti SX4, Grand Vitara, Ford Mondeo and Mitsubishi Montero.

The carlines that are expected to hit the road in near future would be GM’s Chevrolet Captiva in the premium SUV segment; diesel version of Getz & Chevrolet Aveo; ‘Pa’ - a hatchback from Hyundai.

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