Monday, November 19, 2007

New Cars in India

General Motors has been a forerunner in bringing world class cars to the Indian consumer. GM started off with the launch of Chevrolet U-VA in January 2007, followed by ‘Chevrolet Optra Platinum’ limited edition. In April, GM India came up with the much awaited Chevrolet Spark' –a refurbished version of Daewoo's 'Matiz.' Chevrolet Spark’s best in the class fuel efficiency and enhanced safety features are certain to lure the car lovers. The saga continued with the introduction of Optra Magnum and New Chevrolet Aveo Anniversary Edition in the subsequent months. It is worth mentioning here that GM India has registered its highest ever sales in August since its inception in India.

Among other prominent players, there were Mahindra Renault Logan' that hit the road in the mid 2007. BMW also began its journey in India with the 3 series, assembled at its factory in Chennai. Old war horse DaimlerChrysler also brought in its M class. Amongst other worth-mentioning here are Maurti SX4, Grand Vitara, Ford Mondeo and Mitsubishi Montero.

The carlines that are expected to hit the road in near future would be GM’s Chevrolet Captiva in the premium SUV segment; diesel version of Getz & Chevrolet Aveo; ‘Pa’ - a hatchback from Hyundai.

Friday, November 16, 2007

Chevrolet Aveo

A class leading performance, a dynamic look and a key driver of global expansion of the flagship brand Chevrolet define the sedan Aveo. The sedan incorporates the latest technology and has been re-engineered to meet the specific needs of the customers as well as the local driving condition and regulations in India. This mid size sedan scores on its impressive styling, generous space and advanced features that are normally found only in higher segment cars. On the occasion of its first anniversary, GM India introduced the new refreshed Chevrolet Aveo with exclusive features and outstanding value for money. With the price range starting from Rs 5.55 lakhs (ex-showroom Delhi), the mid-size sedan gives a head to head competition to the Honda City, Ford Fiesta and the Hyundai Accent. The Aveo is being rolled out in more than 140 countries around the world, including several European markets and the United States.