GM in Auto Expo 2008

The 9th Auto Expo, 2008 in New Delhi has been by far the biggest auto carnival in Asia, covering a floor size of over 1.2 lakh square metres with 10 hangers and seven state pavilions and over 2,000 participants. In terms of innovation also, participants tried their hands on all kinds of ways to attract maximum footfalls. General Motors India, however, being one of them built a floating pavilion on a lake in Pragati Maidan.

On its first-of-a-kind floating pavilion, General Motors India President and Managing Director Mr. Karl Slym unveiled the state-of-the-art Chevrolet Captiva, a premium sport utility vehicle on the day one of the Auto Expo. The Captiva launch took place amidst much applauds from hundreds of media and auto experts from across the country as well as from abroad. The Captiva was positioned against the Mitsubishi Pajero, Honda-CRV, Hyundai Tucson and the likes, and with its aggressive pricing, Captiva started getting rave reviews from all across right from the day of its launch.

General Motors India repeated its gala show again on the subsequent day by facilitating the India debut of five of GM’s newest globally acclaimed production and concept vehicles. GM unveiled the all-new Cadillac CTS, HUMMER H3, Chevrolet T2X concept vehicle, Chevrolet Sequel concept vehicle and WTCC Ultra concept vehicle have received rave reviews around the world. The centre of the attraction, however, has been the Hummer H3, but other cars such as Sequel WTCC Ultra also saw many shoulders peeping in.

The GM India pavilion witnessed tremendous footfalls in all eight days of the auto expo, both in business hours and in normal visiting hours. In acknowledgement to this overwhelming response, GM India ran ‘GM India Spark Contest’ for the customer through the eight days of the expo. The winner of the contest was picked up through a lucky draw which was conducted by renowned model Ms. Meher Bhasin on the concluding day of the expo. The winner was awarded a brand new Chevrolet Spark at a function held at GM Pavilion in the presence of visitors and media people.